Local Mobile Marketing – Home is Where the Phone is or Why Your Business Needs Mobile Marketing Now
There is a very rapid change in the many things that used to be done at home .
Over the past 10 years the playing field has been leveled by the internet and it’s big search engines . Your customers found themselves with the ability to access product and service information, reviews, pricing, photos and independent research . Virtually anything and everything they need they can get.
The only limitation is that they still have to come home or access that information at the office . Sure some have been hanging out at coffee shops slurping up free Wi-Fi, but for the most part our internet addiction has been fed by the wire or cable coming into our home .
All that started to change a couple of years ago when the first iPhone was introduced and now about 55 million Americans are already accessing the internet from their smartphone or mobile devices (iPad) .
This shift in access mobility has the potential to far greater impact consumer purchasing behavior than even access to high speed internet .
This is Why Local Mobile Marketing will Have a Massive Impact
In the late 1800’s to the early 1900’s people were introduced and became accustomed to shopping from their homes thanks to Messrs. Sears and Roebuck.
For the past 75 years or so the phone book has allowed consumers to find and engage local product and service providers from their homes or offices.
Since Google became the dominant force a decade ago consumers have been conducting research, comparing prices and even shopping from their homes .
Now, there is yet another change in consumer research and purchasing behavior . With a smartphone and 3G & 4G networks you no longer have to be home to conduct your research, compare prices and even make a purchase . Now you can do it ANYWHERE !
Here’s the process :
Idea
Hey I just remembered that I need to …
Research
Research happens as quickly as your synapse can fire and your fingers can swipe (or if you are using voice activated search, as quickly as you can speak!)
Action
You make a call, request information or visit a store or showroom without ever going back to your home or office .
What this means for you.
Buying is emotional. People buy emotionally and justify intellectually . Well for the savvy marketer, mobile helps feed the emotional impulses when they are most hungry without a 5 hour delay until they get home and have access to the internet . This is why local mobile advertising is so darn effective, a person can immediately do what they need and not have to wait to get home. Now that you know this, get to work!!